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Kraft Heinz’ ‘Find the KRAFT Golden Singles’ reward scratch game is one of the biggest deployments of NFC-based intelligent packaging to date.
November 7, 2019
By: DAVID SAVASTANO
Editor, Ink World Magazine
Identiv, Inc. said it collaborated with NXP Semiconductors, TPG Rewards, and Kraft Heinz to create the “Find the KRAFT Golden Singles” reward scratch game, powered by Identiv’s NFC-enabled tag and NXP’s NFC NTAG connected solution. Identiv’s NFC-enabled tags are embedded into KRAFT Singles 24-count instant redeemable coupon (IRC) labels, which are available only at Walmart. The tags are based on NXP’s state-of-the-art secure authentication NFC NTAG 213 TagTamper (TT) connected solution. Th...
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